News and articles

Pure North has recently started production of the first plastic container made from Icelandic recycled plastic – Marking a milestone in the cycle of plastic use in Iceland

Pure North has set a new tone in sustainable plastic production in Iceland by producing this first plastic container made from recycled plastic that is produced in this country. This marks a major step towards a circular economy where plastic waste is reused locally and given a new life instead of ending up as waste.

With this innovation, we contribute to reducing plastic pollution, reducing the need for imported plastic and using resources in a much more responsible way.

We are extremely proud of this milestone. This shows that it is possible to close the plastic cycle domestically and create real added value from material that was previously considered waste, and in addition, we have produced the most environmentally friendly plastic can in the world with the circular processes we work in.

This has been a long process, as we have been developing a method for making three-layer cans with an Italian high-tech company for years and developing special equipment for the production of the cans.

This is the first step in the final product production at Pure North and we cannot wait to see what the future will bring.

We are excited to introduce Krónumolta, a highly effective soil fertilizer now available at Krónan. After months of thorough testing, this nutrient-rich, all-natural product is ready to improve your gardening and farming efforts. Krónumolta enhances soil quality, boosts crop yield, and supports the activity of beneficial microorganisms, making it suitable for both indoor and outdoor use.

OPERATIONS : 

At Pure North, we believe the future is circular. Every day, we work to transform waste into value – in a sustainable, energy-efficient, and environmentally friendly way. We are thrilled to announce that after analysing our product we have started an inhouse carbon footprint calculation, more transparency towards our customer.

Now is the last round of the verification process by Verra after the audit last April. Verification is ensuring strict compliance with set criteria.

For further insights into the project and its value, visit our page or

download the summary (in Icelandic).

Pure North is excited to announce its participation in the Plastic Program, created by Verra. Verra manages programs that certify that activities surrounding climate action and sustainable development meet certain standards. They work with governments, businesses and civil society to help create a global transition into a sustainable future. The Plastic Program sets rigorous standards which Pure North has been working hard on achieving, in order to be certified to issue Plastic Credits.