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Pure North has recently started production of the first plastic container made from Icelandic recycled plastic – Marking a milestone in the cycle of plastic use in Iceland

Pure North has set a new tone in sustainable plastic production in Iceland by producing this first plastic container made from recycled plastic that is produced in this country. This marks a major step towards a circular economy where plastic waste is reused locally and given a new life instead of ending up as waste.

With this innovation, we contribute to reducing plastic pollution, reducing the need for imported plastic and using resources in a much more responsible way.

We are extremely proud of this milestone. This shows that it is possible to close the plastic cycle domestically and create real added value from material that was previously considered waste, and in addition, we have produced the most environmentally friendly plastic can in the world with the circular processes we work in.

This has been a long process, as we have been developing a method for making three-layer cans with an Italian high-tech company for years and developing special equipment for the production of the cans. 

This is the first step in the final product production at Pure North and we cannot wait to see what the future will bring.

Closing the Plastic Circular Loop in Iceland

We are excited to introduce Krónumolta, a highly effective soil fertilizer now available at Krónan. After months of thorough testing, this nutrient-rich, all-natural product is ready to improve your gardening and farming efforts. Krónumolta enhances soil quality, boosts crop yield, and supports the activity of beneficial microorganisms, making it suitable for both indoor and outdoor use.

You can read more about the product here: Soil fertiliser in Krónan!

At Pure North, we believe the future is circular. Every day, we work to transform waste into value – in a sustainable, energy-efficient, and environmentally friendly way. We are thrilled to announce that after analysing our product we have started an inhouse carbon footprint calculation, more transparency towards our customer.

We use Icelandic geothermal energy and clean water to recycle plastic generated in Iceland, without using fossil fuels or harmful chemicals. Through this method, we have developed a unique process that sets us apart – life cycle analysis and EPD certification show that the carbon footprint of our recycling is 82% lower than comparable European processes. At the end of 2024, we began producing end products from our recycled plastic, reintroducing it into the market. The first step is 5-liter bottles, with more packaging to be launched in 2025.

We also use our own software, Úlli, to analyze waste, both in terms of volume and cost, and support companies in achieving their waste management goals. With this, we help our partners become more aware and responsible in their operations. We also measure this in our own operations and ensure that all waste generated by us follows the best route. 


Minimizing carbon footprints through energy-saving technology and natural energy sources.

A circular economy where raw materials are given new life.

Innovation and digital solutions to maximize environmental performance.

Education and inspiration for employees so everyone participates in sustainability, both at work and at home.

Transparency and accountability to nature, employees, customers, and society.

We don’t see waste – we see opportunities. With strong collaboration, clear goals, and endless curiosity, we continue to shape a sustainable future.


Life Cycle Assessment of Pure North’s Recycling Process


Plastic pollution is a serious man-made environmental problem that is growing rapidly. Plastic pollution is starting to impact ecosystems in general, and particularly marine ecosystems. Icelanders have a lot at stake in fisheries and tourism with unspoiled nature, and now this development threatens our livelihood and well-being.

Pure North has a sustainability-driven business model, however, this does not mean that our activities don’t have an impact we need to address. As a growing start up, we recognize the importance of building a strong foundation and understanding where we currently stand in order to achieve sustainable growth. That is why we have decided that 2025 will be a milestone-year, we are mapping our environmental impact ! 

After calculating the carbon footprint of our product, we will then calculate the carbon footprint of our company in 2024. The results will help us establish a roadmap that  prioritizes our efforts in the most impactful emissions categories. We are committed to sharing our results with our customers and partners  to increase transparency and contribute to the overall effort of carbon footprint mapping. 

Even though we use renewable energy in our factory’s processes, every energy source still has an impact. That is why we are mapping our energy consumption to identify areas where we can make the most impactful changes in order to reduce our consumption. 

At Pure North, we are a team focused on reducing the impact of waste and advancing the circular economy. We truly believe that shifting our perspective on waste—viewing it not as something to discard, but as a valuable resource—is a crucial step toward a circular economy. To align with this vision, we have introduced a sustainability agreement to open a dialogue about the company’s goals and ensure a shared vision. 


45% of our team regularly uses alternative transportation methods (other than single-occupancy cars) to commute to our office in Reykjavik. We aim to increase this percentage by organizing challenges among employees during the summer.

Now is the last round of the verification process by Verra after the audit last April. Verification is ensuring strict compliance with set criteria.

For further insights into the project and its value, visit our page or 

Pure North is excited to announce its participation in the Plastic Program, created by Verra. Verra manages programs that certify that activities surrounding climate action and sustainable development meet certain standards. They work with governments, businesses and civil society to help create a global transition into a sustainable future. The Plastic Program sets rigorous standards which Pure North has been working hard on achieving, in order to be certified to issue Plastic Credits.

A Plastic Credit represents one metric tonne of plastic waste that has been recycled, diverting the waste from landfills or incineration. A plastic credit can be issued to other entities, empowering Pure North to grow, and enabling more plastic to be recycled in Iceland. This will help create new opportunities for better waste management within the country.

Pure North has gone through an independent third-party audit in April and is now going through the last step of the validation process. Once completed, a verification body will confirm and quantify the outcomes already achieved in the past two years. After being fully approved, Pure North Recycling will be able to issue Plastic Credits and move forward with its ambitions of creating a circular economy in Iceland! 

If you have any questions, ideas or would like to give us valuable input then please feel free to contact us at info@purenorth.is, or by calling us at (+354) 483 5100. 

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