Pure North Recycling recycles plastic with environmentally friendly energy sources and geothermal energy plays a major role. Today, Pure North Recycling is the only company in Iceland that fully recycles plastic. In the recycling process, dirty plastic waste is converted into plastic beads that are sold for the production of new plastic products in Iceland and abroad. Plastic pollution is a serious man-made environmental problem that is growing. It is important that each nation becomes sustainable with its own circular economy and recycles its plastic. The goal of recycling is to turn plastic back into plastic and to complete the process leaving as little or no carbon footprint as possible, but no chemicals are used in the processing. Pure North Recycling's processing method is unique in the world, environmentally friendly and based on Icelandic ingenuity.
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Plastic pollution is beginning to affect the ecosystem as a whole and not least the marine ecosystem. Icelanders have a lot to offer in the fishing industry and tourism with untouched nature in the foreground and now this development threatens our livelihoods and welfare. Pure North's activities fit well with the Government's action plan on climate change as well as the action plan on plastic issues. Plastic should become plastic again, but for every tonne recycled to plastic, 1.8 tonnes of oil are saved. A life cycle analysis carried out for Pure North Recycling compares Pure North Recycling's processing methods with recycling elsewhere in Europe and Asia. These results show that the lowest environmental impact is on the recycling of Pure North Recycling in Iceland. The environmental impact is lowest in 13 of the 14 impact categories. According to these results, the carbon dioxide savings from Pure North Recycling's production will be 1.52 tonnes of CO2 ig. per tonne of plastic, or 105% more savings than in recycling in Europe.
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"If you are not buying recycled products, you are not really recycling."
~ Ed Begley Jr.