The project

Plastic pollution is beginning to affect the ecosystem as a whole and not least the marine ecosystem. Icelanders have a lot to offer in the fishing industry and tourism with untouched nature in the foreground and now this development threatens our livelihoods and welfare. Pure North's activities fit well with the Government's action plan on climate change as well as the action plan on plastic issues. Plastic should become plastic again, but for every tonne recycled to plastic, 1.8 tonnes of oil are saved. A life cycle analysis carried out for Pure North Recycling compares Pure North Recycling's processing methods with recycling elsewhere in Europe and Asia. These results show that the lowest environmental impact is on the recycling of Pure North Recycling in Iceland. The environmental impact is lowest in 13 of the 14 impact categories. According to these results, the carbon dioxide savings from Pure North Recycling's production will be 1.52 tonnes of CO2 ig. per tonne of plastic, or 105% more savings than in recycling in Europe.